HELP PLEASE!!!
1) Consumers have an innate preference for consistency. True or false?
2) Cognitive dissonance can stem from regret for purchasing something that is not liked later, but not from not purchasing something that is liked later. True or false?
3) The most common way cognitive dissonance is seen in consumer behavior is via:
a. returning merchandise
b. online browsing
c. credit card use
d. sensory marketing