Answer:
B. cost-leadership
Step-by-step explanation:
These are the options for the question;
A. niche marketing
B. cost-leadership
C. differentiation
D. product diversification
From the question, we are informed about how Tangles Costume Jewelry offers slightly lower quality merchandise than competitors at a much lower price.
In this case the strategy that Tangles used was cost-leadership. In business,
cost-leadership is a strategy used by manufacturers so that they can have cheap manufacturing process when producing their goods/service compare to their competitors. It is a strategy by the producer of comondities to have the lowest cost of operation in compitition. It is usually devices by big corporation, the company efficiency , scale also play a role in acheiving this