Question

You work for Amazon and you are charged with building consumer awareness for the latest version of the firm’s Kindle reader. What type of digital advertising campaign should you run?

Answer 1

Impression-based display ad campaign

Step-by-step explanation:

Answer 2

Rich media display campaign

Step-by-step explanation:

I will run the rich media display campaign. This is a digital advertising method that uses ads with features that includes, videos, audio, etc, that may interest viewers to be engaged with my content. An ad like this will give room for my audience to be involved through the ad. The consumers are likely to take different forms of action after going through an ad like rich media compared to others.