Question

Question 7 of 10

What is product positioning?
A. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
O B. The set of plans for product, price, place, and promotion that the
marketer will use
O c. A definition of how the company intends for customers to view its
product relative to the competition
O D. The use of names and symbols to identify the company's
products

Answer 1

B. the set of plans for product, price, place, and promotion that the marketer will use