Question

Shannon’s Brewery targets its craft beers to more affluent millenial consumers living in upscale suburbes in the DFW area. Shannons positions its beers as fire-brewed Irish ales of superior quality using natural spring waters. This desired position has been crafted using a judicious combination of marketing communications, public relations efforts, and some very positive publicity. In terms of the marketing plan the above description illustrates Shannon’s ____________ .

Answer 1

Answer:

marketing strategic focus

Step-by-step explanation:

A Strategy is simply a guide or a roadmap that shows one where you are, where you are trying to get, and a general notion of how you're planning to get from here to there. Its components includes vision, mission, goals and objectives. A good marketing Strategy must focus o matching the firm's strengths to the available opportunities. A marketing strategy is that whereby companies uses more its resources on entering or expanding in a narrow market or segment of the industry.