Answer:
0.6495
Explanation:
This is question based on conditional probability
The probability that a customer plans to make a purchase = 0.32.
The probability that a customer plans not to make a purchase = 1 - 0.32
= 0.68
The probability of responding to an advertisement given that the customer plans to make a purchase = 0.63
The probability of responding to an advertisement given that a person does not plan to make a purchase = 0.16.
Given that a person responds to the advertisement, what is the probability that they plan to make a purchase is calculated as:
0.32 × 0.63/(0.32 × 0.63) + (0.16 × 0.68)
= 0.2016/ 0.2016 + 0.1088
= 0.2016/0.3104
= 0.6494845361
Approximately = 0.6495