Question

Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter.Which of the following is not included as one of Porter's three generic strategies?A) Broad differentiationB) Supplier cost differentiationC) Focused strategyD) Broad cost leadership

Answer 1

B) Supplier cost differentiation

Step-by-step explanation:

As per the Porter model of generic strategies, there are three strategies which are as follows

1. Cost leadership strategy: It deals with less cost to reach broad market

2. Differentiation strategy: It deals with offering different products to reach broad market

3. Focus strategy: In terms of cost leadership and differentitaion, it focused with less cost and offered unique products at narrow market segment

Therefore the option B is not included