Look at the "Introduction: 'Step out of the car!'" (pp. 1-13) of the Gladwell book. How is he using one of the rhetorical appeals in this introduction? Write a couple of sentences about how he uses either ethos, pathos, or logos, giving an example or two in a partial direct quote. Remember that you can apply one or more of the ways that the appeal is used from the Thonney book.