Question

Which of the following falls in the category, "place" in the marketing mix?

A) Wholesalers
B) Brand name
C) Promotional allowances
D) Trade shows
E) Features

Answer 1

Answer: trade shows

Step-by-step explanation:

In marketing mix, the place is simply referred to as the process of movement if goods and services from the producer to the prospective consumers or consumers.

The place also refers to how ones good or service is bought and the place where it is being sold. The movement could be through intermediaries like distributors, the wholesalers, retailers etc.

In the above, the place will be the trade shows.