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What type of targeting strategy works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers?

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Answer:

an undifferentiated targeting strategy.

Step-by-step explanation:

An undifferentiated targeting strategy is a type of targeting strategy that works with uniform products for which the firm can develop a single marketing mix that satisfies the needs of all customers.

Hence, it typically occurs when a service provider, marketer, or salesperson ignores a segment of a market and focuses his or her marketing strategy on as many people as possible in a target market.

This simply means that, an undifferentiated targeting strategy ignores a segment of a market while focusing only on the entire target market. It is employed for a single marketing mix and as such, it is used for products such as bread, soft drinks, milk, gas etc.

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User Lakshitha Ruwan
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