Answer:
Increase customer value.
Step-by-step explanation:
In this scenario, Panera is introducing some of its products into supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience. One reason Panera is doing so is to increase customer value.
Customer value can be defined as a measure of a product's cost, convenience and benefits derived by customers when compared with its best alternatives.
Hence, a business that has a good customer value offers a high level of satisfaction and benefits to the consumers of its products (goods) and services.