Answer:
functional.
Step-by-step explanation:
The functional value can be perceived by the customer as a type of value that is related to the benefits and utility that a good or service will bring to satisfy his needs.
Therefore, improving the quality of the goods and services produced will increase their functional value.
Increasing the quality of goods and services may be a relevant competitive strategy for a company to achieve market advantages, since in the purchase decision process, the consumer will analyze the options on the market and choose the one that best satisfies their needs in relation to functional value of the product or service.