Question

Hertz Car Rental has a customer loyalty program called Gold Plus Rewards that rewards members with one point per dollar spent on qualifying rentals. Free weekend rentals can be earned for as few as 500 points. By having a customer loyalty program, Hertz is using __________ marketing.

Answer 1

Relationship

Step-by-step explanation:

Relationship marketing refers to the marketing in which the company could maintain the loyalty with the customer and predict that the long term relationship could be maintained.

It could be in terms of price, discounts, redeem points, quality, services, after-sales services, etc

Since in the question it is mentioned that the 500 points could be earned so this represents a relationship marketing