Question

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

a. Target impression share
b. Maximize conversions
c. Target return on ad spend (Target ROAS)
d. Maximize clicks

Answer 1

Answer: Maximize clicks

Step-by-step explanation:

From the question, we are informed that Jasmine is the director of marketing for a chain of clothing stores and that she's been given a set budget and needs to drive as many potential customers to her website as possible.

The automated bidding strategy should she use in her campaign is "maximize click". This will help in getting many clicks and is cheap.