Matrix, a high-end manufacturer of men's cologne, charges high prices for its cologne because customers associate high prices with superior quality. This is an example of

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A particular advertisement for a men's cologne was found to be more effective as a magazine ad than as a TV commercial when it was exposed to a group of 10 people. This phenomenon is explained by:

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Syed Daniyal Asif · Answer 1 · 2021-02-06T14:41:29+0000

Answer:

symbolic/prestige pricing

Step-by-step explanation:

Symbolic/prestige pricing occurs when consumers associate with goods based on how costly it is. If the princes of the goods are low it doesn't encourage buyers to make purchases as they seem to associate high prices with top quality.

This is why matrix charges high for its cologne. Therefore Symbolic/prestige pricing is the answer to the question.

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Matrix, a high-end manufacturer of men's cologne, charges high prices for its cologne because customers associate high prices with superior quality. This is an example of

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