Question

In which of the following situations does a focus group have an advantage over a traditional survey? Choose ALL that apply.

1) When gathering granular, personalized information on a few customers
2) When gathering anonymous consumer feedback
3) When gathering a large dataset for quantitative analysis
4) When the question or topic is likely to be misunderstood by respondents
5) When it is important for each consumer's feedback to be independent of other consumers’ feedback

Answer 1

Answer: 1. When gathering granular, personalized information on a few customers.

4) When the question or topic is likely to be misunderstood by respondents.

Step-by-step explanation:

The situations when a focus group has an advantage over a traditional survey are:

• When gathering granular, personalized information on a few customers and

• When the question or topic is likely to be misunderstood by respondents.

This is because in focus groups, there's a detailed discussion of issues with selected consumers and also, when the topic is misunderstood by the respondents, there's someone who is willing to help.