Question

Subway is targeting a more narrow market segment among college students than the segment on which McDonald’s focuses. Subway is focusing on students interested in healthy fast food. To select this business strategy, Subway would have used information from all the following categories EXCEPT:________.

a. demographic factors.
b. psychological factors.
c. consumption-pattern factors.
d. end-use segments.

Answer 1

d. end-use segments.

Step-by-step explanation:

Since in the question it is mentioned that Subway is targetting more markets especially for college students instead of focusing on what McDonald focused on. Their motive is to provide healthy fast food

So here they focused on the consumption patterns, demographic factors, and the psychological factors but not in end-use segments

So the same is to be considered

Hence, the correct option is d. end-use segments