Question

An important distinction should be made between a firm's core product and its actual product. While the core product may be a CD that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging.

a. True
b. False

Answer 1

True.

Step-by-step explanation:

An important distinction should be made between a firm's core product and its actual product. While the core product may be a compact disc (CD) that contains an antivirus software program, the actual product may have a number of characteristics, including a quality level, features, design, a brand name, and packaging.

A core product refers to the core competencies associated with a particular product or service and it represents the benefits it brings to a customer.

An actual product can be defined as the tangible part (aspects) of a product and it typically relates to its quality, features, styling, packaging, and brand name.