Question

P&G's Vocalpoint is a group built on the premise that highly engaged individuals do not want to be bothered with learning about products.

a) true
b) false

Answer 1

False

Step-by-step explanation:

P&G Vocalpoint is an initiative by Procter and Gamble to promote their products through word of mouth.

In 2001 through it division Tremor 225,000 teenagers were recruited to create awareness on new products.

In December 2005, 600,000 influential mom's were recruited to promote products through word of mouth. The initiative was called Vocalpoint.

So the statement - P&G's Vocalpoint is a group built on the premise that highly engaged individuals do not want to be bothered with learning about products.

Is false