Complete question reads;
Katie, a salesperson for Sol Computers, is faced with an objection from one of her prospects. The prospect says that the graphics of the computers do not meet his requirements. Katie listens to the objection and makes it known to her prospect that she has received the message. According to the LAARC method, which of the following should Katie do next?
(A) Continue listening
(B) Assess the objection
(C) Ask confirmatory questions
(D) Respond to the objection
(E) Change the subject of the conversation
Answer:
(B) Assess the objection
Step-by-step explanation:
Remember, the LAARC method an acronym fully means;
Step 1: LISTEN,
Step 2: ACKNOWLEDGE,
Step 3: ASSESS,
Step 4: RESPOND,
Step 5: CONFIRM.
So, at this point according to the LAARC method, Katie should access the objection by getting a sense of why the prospect feels the computer does not meet requirements. Her ultimate goal is to try and ensure a sale of the computer.