Question

___ refers to segmenting markets by region of a country or the world, market size, market density, or climate. a. Benefit segmentation b. Geographic segmentation c. Usage-rate segmentation d. Demographic segmentation

Answer 1

b. Geographic segmentation

Step-by-step explanation:

Geographic Segmentation refers to the process of dividing markets based on countries, regions, states, or climate. it is segmentation based on geographic location. For example, dividing customers for a particular product into Asian consumers, American consumers and African consumers.

The purpose of segmentation is to better serve the needs of consumers