Answer: Elaborative rehearsal
Explanation: In a bid to aid effective information encoding into the long-term memory, individual may may try to make an association or generate relationships between the information he intends to incorporate into his long-term memory and an already existing information. In this manner such individual would have a broader and long lasting understanding of the concept due to the association between the new and already existing information. The same is what Jeremy is using in the context above. Making an association between new information and already known concept.