Question

Showstopper Inc. dominates the ladies' wig market and wants to expand into men's toupees. How can Showstopper's managers determine whether the company should develop a toupee division internally, ally with a toupee maker, or acquire a toupee-making firm?

Answer 1

Step-by-step explanation:

In order for Showstopper Inc. to make this decision, they first need to gather all of the managers and discuss and determine whether the skills needed to create wigs and toupees are similar and within their capabilities and whether Showstopper creates better hairpieces than its competitors do which will allow them to gain a competitive advantage in the toupee market.