Question

From an interactive marketing perspective, ________ is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process.

Answer 1

customer experience

Step-by-step explanation:

The customer experience from an interactive marketing perspective refers to the journey that the customer has when he/she has an online interaction with the company. This could include using the website to get information about a product or use a mobile app.

According to this, the answer is that from an interactive marketing perspective, customer experience is defined as the sum total of the interactions a customer has with a company's website from the initial look at a home page through the entire purchase decision process because it includes the whole journey that the customer has when interacting with the company online.