Question

In the Spotlight on Small Business box titled, "Let's Go to the Movies," we learned about a recent marketing idea for movie theatres. As a student of marketing, you understand that the purpose of creating a unique movie experience such as "dinner and a movie" is:

Answer 1

"To differentiate your movie theatre from others" is the correct answer.

Step-by-step explanation:

• The small company Spotlight, actually named the smaller biz Spotlight, seems to be a succession of fast, interactive conversations that highlight prominent small business owners.
• Published the Wikipedia pages but instead, continue the screening process to submit to see your own company featured throughout a spotlight section.

So that the above would be the correct answer.