Question

Lillypad Toys is a manufacturer of educational toys for children. Six months ago, the company's research and development division came up with an idea for a unique touchscreen device that can be used to introduce children to a number of foreign languages. Three months ago, the company produced a working prototype, and last month the company successfully launched its new device on the commercial market. What should Lillypad's managers prepare for next?

Answer 1

increased competition from imitators

Step-by-step explanation:

In the scenario being described, Lillypad's managers should prepare for increased competition from imitators. Whenever a company releases a new product into the market, other competitors in the same market will try and release a similar product as fast as possible in order to profit from the high demand of the unique product as well as take advantage of the advertisements that the original company has already made in order to get a population aware of the new device.