Answer:
The correct answer is: c. work in research and development to create superior product attributes and/or superior processes for delivering products.
Step-by-step explanation:
Innovation is an essential element for organizations. It is correct to say that a company is innovating in some process or product when it presents ideas different from those already in existence for the creation of a new concept and applicability of different variables that will lead the company to improve its practices.
Different types of innovation can occur in a company, there may be product and service innovation, incremental innovation, process innovation, marketing innovation, etc.
Therefore, for innovation to be really effective and help the company achieve its goals and objectives, it must be based on several analyzes, research and development, so that innovation occurs in line with organizational values and objectives, in addition to being accepted by consumers. in the case of a comprehensive and effective product and service innovation.