Question

When State Farm uses consumer research to create a mental map of consumers that indicates consumers perceive State Farm as conservative, safe, responsive, and convenient, it is interested in _______.

Answer 1

"Brand associations " is the perfect answer.

Step-by-step explanation:

• The brand association seems to be a relation that a consumer establishes with that of the commodity in someone's view, doesn't quite indicate the advantages because, in essence, these seem to be much more subjective.
• The consumers experience associations on their understanding of the product or service.

So that the above would be the appropriate one.