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The ________ stage of the new-product process assesses the total "business fit" of the proposed new product with the company's mission and objectives, from whether the product can be economically developed and manufactured to the marketing strategy needed to have it succeed in the marketpla

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User Feabhas
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1 Answer

4 votes

Answer:

Business analysis

Step-by-step explanation:

The business analysis refers to the analysis of the business i.e whether the product is profitable or not it contains the attributes that the company want and the consumer wants. It should be done with the help of marketing strategy and research by their taste and preference. Is this product fits with the company mission and objectives or not

So the given situation represents the business analysis stage

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User Anakkin
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