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If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on

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User Yorbro
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1 Answer

2 votes

Answer:

Family life cycle

Step-by-step explanation:

If Campbell were to offer single serving "Soup for One" packages to household markets, it would be using segmentation based on Family life cycle. This method separates the aspects of the family market at different stages of life.

This model gives a description of the stages that consumers encounter in their lives when they have families. It takes family size, age of customer and professional status into consideration.

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User Simdrouin
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