Question

Supplier development is synonymous with ____. Group of answer choices materials management procurement reverse marketing supplier selection and evaluation

Answer 1

The correct answer is: reverse marketing

Step-by-step explanation:

Reverse marketing can be defined as the type of marketing in which the customer seeks the company, and not that traditional marketing model whose marketers are looking for customers.

Therefore, in this model, it is necessary to develop the variables that will bring the customer closer to the company, because reverse marketing can be considered an aggressive strategy to achieve objectives, where the buyer is the main decision maker of the purchase.

Supplier development is a technique widely used in business to business markets, where the company is the buyer who will approach the supplier in order to meet their needs.