Question

FindFriend is an instant messaging application for smartphones. New smartphone users find it easier to connect with friends and relatives through this mobile app when compared to other similar instant messaging applications. Hence, it has the largest user base in the industry. Thus, FindFriend app's value has increased primarily due to its _____.

Answer 1

Network Effects

Step-by-step explanation:

Network Effects is an effect in which the higher number of people that use a product or service increases the value of it and this makes new users to want to use the product to get the benefits from the network. According to this, the answer is that FindFriend app's value has increased primarily due to its network effects because people uses FindFriend to connect easily with their friends and family and it has the largest user base which shows the network effect as the higher number of people generates more value as they are able to communicate with everyone.