Question

Considering the value that salespeople add to the car buying process, which of the following are advantages that personal selling offers over other marketing communications methods?

a. Immediate feedback to the customer
b. The ability to tailor the message to the customer
c. Enhances the personal relationship between company and customer
d. Both the ability to tailor the message to the customer and immediate feedback to the customer
e. All of these choices are correct

Answer 1

c or d

c. Enhances the personal relationship between company and customer

d. Both the ability to tailor the message to the customer and immediate

Explanation:

We may conclude that personal sales provides a broader understanding for the consumers and a greater opportunity for the business to connect to the consumer by tailoring the plan to the client's requirements as well as improving its relationship with the customer as well so that the company could able to develop a long term relationship with the customer by trust, satisfaction etc

Therefore according to the given situation the correct option c or d as it means the same.