Question

Mia and Jack are two chocolate producers. Mia packs her chocolates in attractive boxes and charges slightly more than Jack does. Despite her slightly higher prices, consumers are more attracted to Mia’s chocolates. What market structure does this situation represent?

Answer 1

Answer: The answer would be this is a monopolistic competition. This is a kind of imperfect rivalry such that many creators sell merchandises that are distinguished from one another (for example, its branding or excellence) and henceforth are not perfect alternatives.