Question

When customers around the world are willing to buy the same kind of product, or slight variations thereof, managers are more likely to pursue a __________________ structure. market customer global geographic global transitional global product

Answer 1

Global product structure.

Step-by-step explanation:

When customers around the world are willing to buy the same product, or products that are very similar, the managers will pursue a global product structure: that is to say, a product that is essentially appropriate for the world market, with only slight variations depending on the geographical locations or target segment of the market.