Question

Manuel, who works for a multinational company, is often put in teams consisting of people from different cultures. Manuel finds it difficult to function in these teams because, unlike the others, he comes from a culture where building his personal "brand" is emphasized. His culture emphasizes:________.Individualism

A. Ethnocentrism

B. Collectivism

C. Cooperation

D. Group identity

Answer 1

Individualism

Step-by-step explanation:

As it is mentioned in the question that Manuel finds difficult to do the work in a team as he comes from his personal brand i.e building so his culture represents the individualism as he does not work as a team he wants to work individually as he is not comfortable or he has reserve nature i.e he does not open up with easily.

Hence, in the given case, the correct option is Individualism