Question

The Gillette Sensitive portfolio "combines outstanding shaving performance and comfort to address the significant unmet need of 70% of men who say they have sensitive skin." What is the point of difference in this positioning statement?

a. Outstanding shaving performance and comfort Men with sensitive skin

b. Other razors

Answer 1

The correct answer is A)

Step-by-step explanation:

In marketing, the positioning means presenting one's product or service (that is brand image or identity) such that consumers or users of such product or service perceive it in a certain way, usually in a very positive light.

The statement "outstanding shaving performance" speaks to the benefits of using a Gillette.

Cheers!