Question

A brand community refers to the:

A. relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
B. those brands with whom a person does not wish to be identified.
C. those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand. people to whom an individual looks as a basis for purchasing particular brands.
D. a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.

Answer 1

The correct answer to the following question will be Option D.

Step-by-step explanation:

• A community or culture under which customers meet & connect who shares a collection of social relationships based on use or involvement in such a commodity, termed as a Brand community.
• It offers corporations the chance to communicate more often with their customers, particularly true with either the presence of social networking sites.

The other three choices are not related to this type of community. So that Option D is the right answer.