asked 214k views
9 votes
What is a “naming rights” sponsorship?

asked
User Gugguson
by
8.2k points

1 Answer

9 votes

Answer:

Naming rights are like a long-term advertisement.You sell a sponsor the right to their name being put on a building, often a sports arena. Then your sponsor's name could become the next Gillette Stadium or Wells Fargo Center.

answered
User Wondercricket
by
8.3k points
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