Question

Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages. To achieve this goal, Brenda will likely increase her use ofsales promotions.advertising.public relations.price reductions.direct marketing.

Answer 1

Direct marketing

Step-by-step explanation:

Direct marketing is a method of promotion that involves selling or presentation of goods and services directly to the general public. Direct marketing does not make use of middle men when selling.

The aim of direct marketing is to stimulate sales. It is also used to create awareness and generate interest in a product.

For a company that wants to increase the use of personalized marketing communication messages , it is best to make use of direct marketing because it talks directly to consumers without involving middle men or retailer.

It is also a targeted means of promotion because it focus on selected customers both new and existing ones.