Show More Dr. Martin Luther King, Jr., in his Letter from Birmingham Jail, argued to his equality supporting peers that non-violent and instigative protests, while not as dignified as court battles, were fundamentally more potent and provocative. King successfully produced an appealing and effective message by integrating pathos and logos, utilizing faith based ethos, suitable literary devices, and a unique subtle tone that allowed him to maintain even-tempered and reasonable appeal in subject he was passionate and infuriated about.