Final answer:
A family brand is a branding strategy where a company uses the same brand name for different products or product lines to build trust and loyalty among consumers.
Step-by-step explanation:
A family brand refers to a branding strategy where a company uses the same brand name for multiple products or product lines. The aim is to create a sense of trust, recognition, and loyalty among consumers by associating positive qualities and experiences with the brand. For example, Procter & Gamble is a family brand that encompasses various household product lines like Tide, Pampers, and Gillette. These products may serve different purposes, but they share the same trusted brand name.