Question

The adoption curve shows that Multiple Choice a. most new products are introduced too slowly. b. the marketing plan for a new product should schedule most of the promotion spending right when the product is first introduced. c. some groups accept a new idea before others. d. a firm should stick to the same promotion effort as time passes. e. All these answers are correct.

Answer 1

Option C is the correct answer - the adoption curve shows that some groups accept a new idea before others.

Step-by-step explanation:

The innovation adoption curve matches the entry of users into various categories. It is used to separate customers based on their readiness to accept new technology or an idea.

Normally, the first set of people to adopt the new idea or the technology are the innovators.

Therefore, option C is the correct answer - the adoption curve shows that some groups accept a new idea before others.