Question

Ralston Purina advertises with the following slogan: "Your Pet, Our Passion—Premium Pet Food by Purina." The firm now offers high-quality, super-premium cat and dog food based on formulations that promote "life-stage nutrition."

This line is an example of:

A) rebranding.
B) trading up.
C) trading down.
D) trend setting.
E) product branding.

Answer 1

Trading up

Step-by-step explanation:

Trading up can be referred to as adding to the existing features of a product. It involves improving on the quality of the product.

Trading up can also be described as the enhancement of a product so as to bring about an increase in price.

Ralston Purina firm practices the trading up method by offering high-quality, super-premium cat and dog to justify an increase in price.