Question

In the social consumer decision journey, which of the following objectives involves the marketer being aware of what is being said online about the product or brand to gain insights into how it is being perceived in the marketplace and then responding accordingly? a) monitor b) benchmark c) lead d) respond e) amplify

Answer 1

a. Monitor

Step-by-step explanation:

Monitor is one of the concept of integrated marketing where marketers have the knowledge of what consumer opinion are about the products or services in the market place and then react.

Monitoring is a continuous process. It will assist to know how well people like or dislike a product which will help in future promotional activities.

In monitoring, performance are checked, and actions taken to correctively ensure that the objective of the business is achieved.