Question

What are the sampling units most commonly used in ethnographic qualitative research?

a. Realist, confessional, impressionist, critical, formal, literary
b. Site, setting, people, activities, events, times
c. Text, rhetoric, drama, narrative, discourse
d. Words, conversations, minutes, phrases, topics

Answer 1

option B: Site, setting, people, activities, events, times

Explanation: a sampling unit can be defined as a member of the experimental population. it can be one animal, one person or even one plant. in terms of market research, a sampling unit is called individual or a person. sampling unit are usually a single value in nature that was drawn from a population and put into a smaller unit so that research sample can be formed.