Question

Caroline is conducting a share point analysis for Bloomingdale's. First, she estimates total industry sales by compiling a list of all department stores and their sales for the previous year. Next, she estimates Bloomingdale's market share within the industry. To find the value of one share pont, Caroline must do which of the following? Group of answer choices Divide Bloomingdale's sales by total industry sales. Compute Gross Margin per share point. Estimate total industry marketing expense. Divide total industry sales by 100. Compute the revenues for Bloomingdale's.

Answer 1

Divide Bloomingdale's sales by total industry sales

Step-by-step explanation:

Market share point is calculated by dividing company's total share by total industry sales.