Question

What is the primary advantage of using television as an advertising medium?

A) It involves a low cost per exposure.
B) It supports a high degree of audience selectivity.
C) It involves low absolute costs.
D) It contains low ad clutter.
E) It permits prominent exposure.

Answer 1

B) It supports a high degree of audience selectivity.

Step-by-step explanation:

The primary advantage of advertising on television is that it supports a high degree of audience selectivity. However, it is not cost friendly.