Question

Firms such as IKEA and The Home Depot are known for their use of __________ because they set reasonably low prices but still offer high-quality products and adequate customer services.

Answer 1

Value Based pricing.

Step-by-step explanation:

Value based pricing is something which IKEA and The Home Depot are know for using because this is a way of pricing through which prices are set based on the customer's perception and what he/she thinks of it in his mind. This is also know as customer based/focused pricing because they sell items on prices which customer's believe how exactly it should be.

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