Question

Location-based software and applications can help bring a special offer to customers right on their smartphones when they are in the process of making a purchase decision.This best represents which aspect of the 4E framework of social media marketing? A. Experience B. Excite C. Energize D. Educate E. Engage

Answer 1

B. Excite

Step-by-step explanation:

The 4E framework of social media marketing involves:

Excite - which deals with exciting customers with relevant offers.

Educate - which involves informing them about product and services offerings.

Experience - which involves helping customers experience product or services either directly or indirectly

Engage - which involves engaging customers on a common platform.

In this scenario however, the aspect of 4E explained is Excite. By bringing special offers when customers are about making purchase decision, you're exciting the customer about relevant offers on the taking.